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Mark life’s milestones — with lab grown diamonds reflective of a more inclusive, ethical, and sustainable future.

We’re reimagining the diamond industry for the modern era, guided by the brilliance of science, the innovation of technology, and the freedom of self-discovery.

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for all the moments in betweenwestfor all the moments in between
for all the moments in betweeneastfor all the moments in between

We were made for connection

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We believe in celebrating the moments that unite us, that shift our stories, that open up new horizons. Sign up to be among the first to discover Latitude – a purpose-led brand evolution coming soon from technology pioneer WD Lab Grown Diamonds.

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