New Third-Party Diamond Standard Certifies World’s First Climate Neutral Lab-Grown Diamonds With Verified Origin
In late June 2021, Latitude a lab-grown diamond company that’s a division of the Washington D.C.-based WD Lab Grown Diamonds opened a new chapter in jewelry history by announcing that it is the world’s first and only diamond company to produce lab-grown diamonds that are carbon neutral, and what’s more, climate neutral. While diamonds have long been evaluated based on their cut, color, clarity and carat weight (collectively known as the 4 Cs), Latitude embodies the 5th C, or climate neutrality.
The 1st Certified Climate Neutral and Sustainability Rated Diamond Arrives with Latitude, a Revolutionary New Brand
Launching today from D.C.-headquartered industry pioneer WD Lab Grown Diamonds, Latitude defines an entirely new choice for conscious consumers. From the first and only diamond company worldwide to be Certified Climate Neutral and to achieve the highest level of Sustainability Rating, Latitude is reimagining the diamond industry through new standards of transparency, innovation and ethics.
SCS Standards, a division of SCS Global Services—has developed a sustainability certification for the diamond industry... The first gem company—of any type—to achieve sustainability certification (the highest level) is WD Lab Grown Diamonds, which has been working on meeting the standards for a year.
Lab Grown or Natural Diamonds? The Choice Is Getting Clearer for Customers and Retailers
The only thing holding lab-growns back is that demand exceeds supply. “Every prime lab-grown diamond grower is sold out for 2021 already,” relates Marty Hurwitz of MVI Marketing and publisher of the MVEye. “Some of them are already taking advanced orders for 2022 and they’re getting cash up front for those orders.”
Some Created Diamond Sellers Want to Make “As-Grown” A Thing
The companies that offer untreated stones are generally considered more technologically advanced than others. “Our process—both our patents and the proprietary process we put on top of that—put us in a very unique position of not having to treat larger goods to enhance the color,” said WD CEO Sue Rechner.
WD Lab Grown Diamonds First to Achieve SCS Sustainable Diamond Certification, Sets New Industry Standard
WD Lab Grown Diamonds ("WD" or the "Company"), a leading laboratory grown diamond producer in the U.S., today announced that it is the first company to be certified under the provisional Certification Standard for Sustainable Diamonds ("SCS 007").