Press

03.24.2022

From Gems for Royalty to Recycled Gold

In the 1800s, Oscar Massin made jewelry for queens. Now the brand will focus on lab-grown diamonds and sustainable practices... Oscar Massin jewelry is made with Latitude Diamonds, which presents itself as the world’s first producer of sustainability-rated, completely carbon-neutral diamonds.

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03.07.2022

Investor Group Revives Historic French Brand Using Lab-Grown Diamonds

In a sign that lab-grown diamonds are ready for their moment in the luxury spotlight...Paris-based Luximpact, a company that revives historic French jewelry labels using a sustainable and progressive business model, is resurrecting his legacy with a new collection of jewels featuring climate-neutral, lab-grown Latitude Diamonds produced by WD Lab Grown Diamonds in Maryland.

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02.15.2022

French Heritage Jewelry Brand Oscar Massin Has Been Revived

“Oscar caught our attention because his work focused on diamonds, different treatments, shapes, sizes, and settings. Above all, he was interested in reinventing the setting; he was a true diamond innovator,” de Narp says to TZR...The diamonds, which are transparently sourced from WD Lab Grown Diamonds, a leading U.S. supplier of high-quality laboratory grown diamonds (under its offspring brand Latitude) reach the highest-level grading E and F of natural diamonds.

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02.11.2022

A Former Cartier Exec Is Reviving One of France’s Most Historic Jewelers

Paris-based Luximpact, a company that revives historic French jewelry labels using a sustainable and progressive business model, is recasting Oscar Massin’s legacy for 21st century buyers with a new collection of elaborate jewels featuring climate-neutral, lab-grown Latitude Diamonds produced by WD Diamonds, based in the Washington, D.C. area.

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02.08.2022

Kate Hudson, Rachel Zoe Invest in French Heritage Jeweler Oscar Massin

Kate Hudson and Rachel Zoe are putting their money behind climate-neutral, lab-grown diamonds and investing in Oscar Massin, the French heritage jeweler that’s owned by Luximpact...The jewelry is made from untreated and climate-neutral Latitude diamonds. The settings are made from 100 percent recycled gold and platinum.

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01.19.2022

Luximpact to Revive Heritage French Jeweler Oscar Massin, Using Lab-grown Rocks

Co-founded by Frederic de Narp, who spent most of his career at Cartier and Harry Winston, the Paris- based Luximpact is a new investment firm that’s looking to revive historic French jewelry houses and put sustainable materials, and socially responsible practices, at their core... The diamonds are produced by WD Diamonds, which meets high standards of environmental and ethical responsibility as measured by SCS Global Services. SCS specializes in third-party certification, validation and verification of companies’ environmental and sustainability claims. According to WD, the Latitude branded rocks are fully traceable, grown in the U.S. and guaranteed conflict-free.

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01.18.2022

Reviving a Heritage Jewelry House—This Time With Lab-Grown Diamonds

The new Oscar Massin will follow its namesake’s lead when it comes to modernizing and revamping the jewelry making process. They will only use fully traceable, untreated, and climate-neutral lab-grown diamonds from the company Latitude in settings of 100% recycled gold and platinum. De Narp calls lab-grown diamonds an “incredible fruit of human genius,” and adds that it has only been possible to create a brand that only uses high quality lab-grown diamonds in the last six or seven years. Since all the diamonds are grown in Latitude’s Washington D.C. facility, the buyer will know the provenance of each stone.

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01.18.2022

When High Jewellery Meets Lab-Grown Diamonds

Former executives from Harry Winston and Cartier are betting on recycled gold and lab-grown diamonds to revive a 160 year-old Paris jeweller favoured by Empress Eugénie and Anna Wintour... The brand partnered with a Washington, DC-based provider of lab-grown stones, Latitude Diamonds, and partnered with a New York jewellery workshop to produce the collection.

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06.29.21

New Third-Party Diamond Standard Certifies World’s First Climate Neutral Lab-Grown Diamonds With Verified Origin

In late June 2021, Latitude a lab-grown diamond company that’s a division of the Washington D.C.-based WD Lab Grown Diamonds opened a new chapter in jewelry history by announcing that it is the world’s first and only diamond company to produce lab-grown diamonds that are carbon neutral, and what’s more, climate neutral. While diamonds have long been evaluated based on their cut, color, clarity and carat weight (collectively known as the 4 Cs), Latitude embodies the 5th C, or climate neutrality.

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06.23.21

Latitude Diamonds are Climate Neutral & Sustainability Rated

WD Lab Grown Diamonds' Latitude sets itself apart as the first and only diamond company worldwide to be Certified Climate Neutral and to achieve the highest level of Sustainability Rating. For consumers today, the new brand shares fully traceable, USA-grown, guaranteed conflict-free diamonds that usher in new levels of transparency and ethics.

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06.22.21

The 1st Certified Climate Neutral and Sustainability Rated Diamond Arrives with Latitude, a Revolutionary New Brand

Launching today from D.C.-headquartered industry pioneer WD Lab Grown Diamonds, Latitude defines an entirely new choice for conscious consumers. From the first and only diamond company worldwide to be Certified Climate Neutral and to achieve the highest level of Sustainability Rating, Latitude is reimagining the diamond industry through new standards of transparency, innovation and ethics.

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02.22.21

The Ongoing Quest for a Sustainable Diamond

SCS Standards, a division of SCS Global Services—has developed a sustainability certification for the diamond industry... The first gem company—of any type—to achieve sustainability certification (the highest level) is WD Lab Grown Diamonds, which has been working on meeting the standards for a year.

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02.14.21

Lab Grown or Natural Diamonds? The Choice Is Getting Clearer for Customers and Retailers

The only thing holding lab-growns back is that demand exceeds supply. “Every prime lab-grown diamond grower is sold out for 2021 already,” relates Marty Hurwitz of MVI Marketing and publisher of the MVEye. “Some of them are already taking advanced orders for 2022 and they’re getting cash up front for those orders.”

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02.05.21

Some Created Diamond Sellers Want to Make “As-Grown” A Thing

The companies that offer untreated stones are generally considered more technologically advanced than others. “Our process—both our patents and the proprietary process we put on top of that—put us in a very unique position of not having to treat larger goods to enhance the color,” said WD CEO Sue Rechner.

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02.04.21

WD Lab Grown Diamonds First to Achieve SCS Sustainable Diamond Certification, Sets New Industry Standard

WD Lab Grown Diamonds ("WD" or the "Company"), a leading laboratory grown diamond producer in the U.S., today announced that it is the first company to be certified under the provisional Certification Standard for Sustainable Diamonds ("SCS 007").

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